Shelby by AIfactor
Shelbyby AIfactorScope a pilot

In production since January 2026 · best4travel

Governed AI for regulated work. Your premises, your policy.

Shelby is an AI platform installed on hardware you control: models on your premises, a gateway of five controls on anything that leaves, and workload blueprints that arrive pre-governed. Proof in production since January 2026: best4travel cut cruise-quote time from 25 minutes to 3 and now generates 95% of weekly quote volume automatically.

Quote time
25 → 3 min
Weekly volume automated
95%
In production
Jan 2026
Shelby data pathYour data starts on premises, is pseudonymised, checked by an independent egress auditor, and routed by policy to one of four tiers: on premises, EU sovereign capacity, EU-region frontier models, or global endpoints for de-identified data only.YOUR DATAstays on premises by defaultPSEUDONYMISEreversible · fail-closedEGRESS AUDITindependent model · loggedROUTEyour policy × Shelby RegisterT0on premisesT1EU sovereignT2EU frontierT3global
Global endpoints take de-identified or non-sensitive work only.

In production

Four workloads, live in four different industries.

Each one reads messy inputs and produces the document a trained person would have produced, with a person checking where it matters.

Quoting

best4travel

Ocean-cruise quoting

  • Quote time cut from 25 minutes to 3
  • 95% of weekly cruise quote volume generated automatically
  • In production since January 2026
How quoting works

Quoting

iqbranding

Branding and print quoting

  • 50 reference test cases gate every release
How quoting works

Reporting from operational data

ARM

Advanced Radio Mapping, our in-house analytics practice, has measured exhibitor visitor traffic with on-site radio sensors since 2017. Shelby turns its sensor exports into the client report.

  • Eight-section client report with visitor cohorts, for Palfinger in Las Vegas
  • Second deployment at a European motorsport event, 2026 · delivered in .docx and .pdf
  • Deduplication mismatch flagged before release
How reporting from operational data works

DORA artefact production

Irish-regulated insurer

Register of Information and exit-plan build

  • AI systems recorded on the Register of Information
  • Accepted on a clean ESA validation pass
How DORA artefact production works

Tender clarification and QA

Amata Engineering

Electrical contracting, pre-award

  • Used in house on live tenders
  • Reads schematics, symbols and cross-referenced sheets
How tender clarification and QA works

Enterprise AI stalls at governance, not technology.

Your compliance function cannot approve an AI route it cannot see. Whether a given model version may process your data depends on the deployment, the endpoint and the contracting entity, and the answer changes every quarter.

Shelby arrives with the design, the governance manifest and the audit scope already written for each workload. Your risk function reviews a document, not a project. The second deployment costs less than the first.

Shelby Gateway

Five controls between your data and any model.

The Gateway runs on hardware you control. Every blueprint deploys on top of it.

  1. Reversible pseudonymisation

    An on-premises filter tokenises names, PPSNs, Eircodes, IBANs, account references and the classes you agree with us before any call leaves. Answers are re-identified on your side. If the filter fails, nothing goes out.

  2. Independent egress audit

    A second model, from a different model family and on separate hardware, inspects every outbound flow for residual identifiers and keeps a tamper-evident log of what it checked, caught and escalated.

  3. Governed fine-tuning

    Audit flags become training data only after a person labels them. Models are promoted with signatures, versions, rollback and training-data lineage.

  4. Policy routing

    Each workload class is routed by your policy, resolved against the Shelby Register: a dated evidence base of where each model version may lawfully be processed.

  5. Verified private connectivity

    Destination allowlists, private DNS, denied public egress and private endpoints, with routes verified continuously.

Where work may go

TierDestinationTypical use
T0On-premises models, on your hardwareRaw data; highest sensitivity
T1EU-sovereign GPU capacity: EU-domiciled provider, EU facilityPseudonymised personal data. The governed default
T2EU-region frontier deployments, each qualified on its documented residencyPseudonymised work, where your policy accepts hyperscaler processing
T3Global endpointsDe-identified or non-sensitive work only

What Shelby is

  • A platform, not a model. Language models running on your premises, with governed routes to external capacity when your policy allows it.
  • The Gateway. The five controls on this page, running on hardware you control, between your data and any model.
  • Blueprints. A library of workload control baselines — quoting, reporting, tender QA, DORA artefacts — each arriving with its governance manifest and acceptance tests written.
  • Deployed by AIfactor. We install it, tune it to your corpus and hand your compliance function the evidence. You operate it; overflow routes to governed EU capacity.

What Shelby is not

  • Not anonymisation. Pseudonymised payloads are treated as personal data unless an assessment shows otherwise.
  • Not your lawful basis, DPIA or transfer mechanism. It supports them; it does not replace them.
  • Not a certified DLP guarantee. Detection is statistical; residual risk is measured and reported per entity class.
  • Not a cloud service. The gateway, keys and auditor run in your environment.

The 30-day pilot

Acceptance criteria fixed before kickoff.

The pilot ends against objective tests in the statement of work, evaluable by your compliance function as well as your engineers.

Offline pilot

No cloud contract. Your data never leaves the premises. Proves detection by entity class, re-identification integrity, the auditor and fail-closed controls, with routing simulated.

Governed-egress pilot

Adds approved external routes. Proves model quality, residency behaviour and private network paths against your own provider accounts.

Example acceptance criteria

  • recall ≥ 0.95 on high-sensitivity identifiers
  • F2 ≥ 0.90 aggregate
  • zero egress of seeded canary identifiers
  • fail-closed behaviour verified
  • P95 latency and throughput measured
  1. Pilot

    A pair of NVIDIA DGX Spark units on your premises, loaned for the pilot or purchased.

  2. Production

    RTX PRO 6000 Blackwell-class servers running the same software, sized from pilot measurements.

  3. Overflow

    Work beyond your estate goes out pseudonymised, policy-routed and privately connected to governed EU capacity.

Fixed fee [PILOT FEE — publish or withhold], set by corpus scope. No hardware purchase required.

Who it is for

Firms that hold sensitive data and answer to a regulator or a client.

Insurers, brokers and MGAs

Quoting, bordereaux and management reporting, DORA artefact production, invoice processing and client-money reconciliation.

Mortgage and credit intermediaries

Application handling and document checks, kept to preparation, never scoring.

Contractors and MEP firms

Tender clarification and QA from drawing sets, and progress reporting.

Research · Amata Consulting imprint

The regulation, read closely.

The work behind Shelby’s controls, published for compliance teams, policymakers and peers.

  • Policy paperReconciling Ireland’s AI Ambitionv1.3 · July 2026
  • Market briefingEU AI Act Article 50: what deployers owe from 2 August 2026[TITLE — confirm]
  • ArticleThe Governance-Confidence GapLinkedIn
  • Advisory familyDORA: overview, AI on the Register of Information, RoI and exit-plan build, vendor packFour papers
  • Case studiesDORA worked examples: vendor pack, greenfield build, remediationThree illustrative composites
  • ConsultationSubmission to the Department of Enterprise, Tourism and EmploymentJuly 2026

Team

Four people, from the switchroom to the model.

Silviu Preoteasa

Strategy and product

Product strategy, financial modelling and architecture decisions.

Daryll Collins

Engineering and delivery

MEP engineering, client delivery and field operations.

Jochen Cuntz

Systems integration

APIs, data pipelines and agent orchestration. Wires blueprints into your systems.

Marian Cursaru

Security architecture

Infrastructure hardening, network operations and the security posture regulated buyers need.

Scope a pilot

Tell us which workflow you want off your team’s desk.

We reply with a draft scope: the blueprint, the data boundary and the acceptance tests. Or write to hello@aifactor.ie.